How to make your own TelePrompter. Buy a $40 piece of one-sided mirror glass on ebay.
People often shrug or eye-roll over the idea of using video to communicate. After all, it’s expensive; it’s time-consuming; it can generate few returns for the time and real cost of the project. But then a Kony or a United Breaks Guitars video breaks out virally, and everyone realizes they need video too. The key then is to create video in a cost-conscious way that achieves specific goals while holding onto some reasonable expectations of virality of popularity. But how? Here are some tips. Establish goals for the video: Who do you want to see it and why? What would they do? Join? Donate? Buy? Determine where the video will play: if it’s just a video blog, then your time and costs will be lower but if it’s for possible TV use then that justifies maybe hiring a pro crew. Break up your stories: if you’re struggling for content, then creating one 15-minute video will be hard to sit through for the viewer and harder to create rather than five 3-minute videos.
In this post for the National Sports Center Velodrome in Blaine, Minnesota, it’s hard to explain track bicycle racing. Not the least of which because this is just people moving around in a circle. However, by focusing on the branding aspects of family, intimacy, and speed that the sport brings, we can bring it to life. We can also focus on the details of bike racing that even videos of the Tour de France fail to capture.
Bicycle racing has great demographics-an audience that’s overwhelmingly college-educated and earns almost twice the average household income. Bringing those facts to sponsors requires mixing the facts with the fury of the sport.