Be a Spokesperson!
The hospice unit of a children’s hospital needs publicity for a fundraiser. A repair shop is working on a classic boat to be exhibited at a trade show. A local no-kill shelter wants the community to know how to donate pet food.
All of these businesses have one thing in common: a great story.
The price for a hospital, a small repair shop, or a non-profit shelter to tell that story, however, might negate the positive effects of telling it.
For example, one Twin Cities public relations firm charges a flat fee of$450 per press release with no guarantee it will generate audience impressions. If that release falls into the dark hole which seems to occupy every assignment editor’s desk, it means another release, another fee, and more time lost trying to get on an editor’s daily rundown.
Once a media outlet does agree to coverage, the story is still at the mercy of a reporter’s viewpoint. The risk is a story poorly told with inaccurate facts that hurts all of the branding efforts.
In-house public relations professionals provide more control over the message, but cost companies another FTE.
Thankfully the internet has rewritten all the rules about mass communication. Most news consumers list the internet as their number one method of gathering information. The web can reach a bigger, more motivated audience than a print or broadcast medium, and the message is always there to be pinged or passed on to more potential viewers. Knowing the story is right at the keyboard simplifies the tasks of marketing professionals who can now concentrate on promoting their web presence. Spokesproductions can help non-profit and for-profit companies tell their story their way.
By shooting in full high definition 1480x1080 resolution video, stories can be streamed on the web with the latest Flash technology to minimize bandwidth costs and provide detail that is down-to-the-freckle in clarity. Experienced television and print writers, producers, and editors listen to the story and ensure key points are not lost while preserving the creativity of the storytelling. Network-trained professionals ensure CEOs and Corporate Communication Directors appear credible and polished. The result is a professional, in-house production that is distributed by you and told by you to your target audience at a cost that’s far less than a public relations effort.
Spokesproductions has produced commercials, marketing videos, video news releases, and documentaries for retailers, churches, trade associations, and competitive events.
